We recently stumbled on an excellent article that discusses how to be successful when creating your company recruiting videos and showcases three companies that get it right. The article was done so well, that we wanted to write up a quick review and share it here on the blog. Before checking out our thoughts, please read the original article by Jennifer King titled “Employment Branding: Recruiting Videos that Do It Right.”
Why Your Company Needs a Recruiting Video
If you read through the original article, you would have found a pretty interesting statistic from CareerBuilder. Through their internal data, they found that, “job postings with video icons are viewed 12% more than postings without video.” They also stated that their customers are receiving an application rate of 34% hire when they add video to their job posting.
It’s clear from the numbers that prospective candidates viewing your job postings are looking for more information than a traditional job description allows.
What Makes a Recruiting Video Successful?
The original article states, “Most recruiting videos introduce company executives, talk about the exciting market in which the company plays, or include other overly-scripted scenarios that fail to give potential candidates an accurate (or relevant) perception of your employment brand”.
That’s just not the way to go.
Instead, organizations should focus on depicting the authentic employee experience. “If job seekers can visualize what it would be like working at your company, you’re likely to attract a pool of enthusiastic applicants who truly know what they’d be getting into.”
Three Companies That Get it Right
The article showcased three companies that have done a great job with their own recruiting video, and you should use them as examples for what you can create with your own. The original article contains the actual Recruiting Video, so make sure to check them out!
- Zendesk: They provide a 360-degree view of the company to provide a realistic and fun look inside their work environment and culture.
- Rackspace: They let their employees tell their side of the story, completely unscripted.
- HubSpot: Their video not only discusses the perks of working there, but also the “no door policy”, and the exciting projects that certain employees are working on.
Has your company thought about creating a recruiting video? Along with creating an authentic representation of life at your company, what else do you think will be critical for your organizations recruiting video?