Whether you’re ready for them or not, the Millennial generation is entering the workforce in rapid fashion. Clearly, they aren’t your father’s job seekers and possess different qualities from the generations before them. This should push you to toss on your marketing hat and think their way when it comes to recruiting.
Just how different are they? The following statistics from Undercover Recruiter paint the picture nicely:
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Millennials prefer meaningful work over high pay.
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1 in 3 millennials choose freedom to roam on their beloved social channels over salary.
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70% will change jobs once the economy improves.
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30% started their own business in college.
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80% would prefer real-time feedback over traditional reviews.
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65% said that personal development is the most influential factor in deciding their current job.
Companies not adapting to this generation’s needs will fail to hire or retain this group. While the needed changes are certainly daunting, adopting a new approach isn’t all that difficult. Here are some of our tips for millennial recruiting:
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Hire through social channels: It’s hard to ignore their love for the social internet, so being clearly visible on those channels will get their attention.
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Allow Social Media Freedom: We’re talking about a generation who has grown up “plugged in”, so do your best to keep them that way.
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Create an innovative development program: Don’t just develop an awesome program, but also make sure to market it well, maybe even setting up a hashtag just for your program.
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Practice Transparency: They will expect this before and after they enter your company.
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Plan for a 1-2 year employment: What will they gain out of working for you in just a year or two? You don’t want to advertise your open jobs as just a two year engagement, but try to paint them a picture of what they will know and accomplish after a short period with your company. Think of your opportunity as part of their career path, not just a contract.
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Be ready to train quickly: Given that they are looking for a quick journey through your company, it’s in your best interest to train quickly so that both sides can start gaining and adding value.
We’ll close with a great infographic from UNC Kenan-Flagler Business School and the Young Entrepreneurial Council.
