It could be argued that behind every great hiring process is a team full of skilled recruiters and a number of tools to help make their job easier. Making (good) hiring decisions seems to be getting more difficult, which pushes not only recruiters to evolve, but also recruiting technology to reach new levels.
If there are areas of your hiring process that need to improve, it may not be the level of skill recruiters possess, but a lack of tools available. Video interviewing is one such tool that is readily available and can add an immediate positive impact to the hiring process. With 6 out of 10 companies already utilizing this technology, it’s as good a time as any to inspect your own process and look for ways to improve.
Here are 7 signs your company could benefit from video interviewing:
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Overall Hiring Process is Too Slow: We don’t have to tell you that your recruiters want candidates in and out of the system quickly. Candidates will also appreciate the increased communication and speed. A Pre-Recorded Video Interview can take place of lengthy phone screens to get a quick sense of which candidates your team should be spending the time and resources to further evaluate.
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Spending Too Much on Candidate Travel: Ready to eliminate dollars spent on flying candidates in for 1, 2, or even 3 in-person interviews? Why not set up a live video interview for the initial interview and spend your money on candidates that you know are a close fit for the organization?
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Poor Team Collaboration: One problem during phone screens is that the recruiter must take notes, while also leading the interview and listening to the candidate. Information can be misinterpreted, lost, or forgotten. Another problem occurs when candidates are interviewed 1-on-1 with several team members. It’s difficult to convey what actually happened during the 1-on-1 interviews. Using pre-recorded interviews allows the team to watch and re-watch candidate screens and live interviews allow for all team members to be present during the interview. This leads to a quicker and overall better hiring decision.
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Opening a New Office: If your company is planning to open a new office, the cost to send an employee over to conduct interviews is rather expensive. Considering the rapid and high-volume nature of this situations hiring, a video interview strategy would limit the travel cost, as well as increase the speed of the process.
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Failing or New College Recruiting Program: All recruiters have felt the overwhelming sensation of being bombarded with hundreds of applications and resumes from college students. Along with greatly improving the efficiency of the screening process, students will also find it cool that your company is forward thinking and utilizes video interviewing.
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Needing Consistency in Screening: While many companies would rather not admit it, most screening processes are scattered, with individual methods and strategies applied by different hiring managers. Utilizing a pre-recorded video interview brings instant consistency and value to the process. Your legal team may also breathe much easier!
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Unnecessary Turnover: The ultimate result of poor hiring decisions is turnover. Being able to review and evaluate candidates effectively will eliminate or greatly reduce turnover. A video interviewing tool provides recruiters a chance to be better at their job and spend more time reviewing candidates and making better hiring decisions.
When evaluating the effectiveness of your hiring process, don’t be so quick to point the finger at your recruiting staff. Introducing a new tool like video interviewing can keep your company and the hiring team ahead of the game, leading to better hiring decisions.


